Hashtag Trademarks: Legal and Practical Implications of Use by Brand Owners or Third Parties

Mr. Coates is an expert on areas surrounding trademarks, copyright, domain names, unfair competition, marketing, technology products, as well as litigation surrounding these topics. While at Amazon.com, he and his team managed trademarks for a diverse array of industries and the company’s domain portfolio. He served as Twitter’s first IP counsel and managed the trademark, marketing, domain and internet governance practices.

Ms. Roumiantseva focuses her IP practice on trademark counseling, prosecution, and litigation, as well as copyright infringement, cybersquatting, trade secrets, and contract disputes. With experience handling proceedings in federal and state courts and in arbitration, she counsels clients ranging from startups to established multinational brands on selecting and protecting strong trademark portfolios, managing risks associated with new product designs, trademark and copyright enforcement – including opposition and cancellation proceedings before the TTAB – and on IP aspects of corporate transactions. Ms. Roumiantseva is regularly called upon by clients for her deep working knowledge of trademarks and copyrights and her innovative approach to problem-solving. She is actively involved with the Publications Committee of the International Trademark Association, developing up-to-date content for practitioners and the public.

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