SAG-AFTRA Influencer Agreement and Influencer-Produced Sponsored Content Waiver: Key Provisions, New Opportunities

Ms. Hua’s focus is on transactional matters for entertainment industry clients, including talent, brands, and influencers. In her current role, she leverages her background in entertainment litigation, helping clients resolve their idea theft, breach of contract, and trademark disputes, including in proceedings before federal courts and the Trademark Trial and Appeal Board. Ms. Hua strives to build and protect her clients’ brands, execute strategic partnerships and promotional opportunities, and ensure compliance with shifting laws and regulations.

Ms. Klukosky’s practice and experience involve brand management, trademark prosecution, licensing, and a wide variety of entertainment transactions. Her work extends to deals involving video games, esports, live and recorded music, digital media and streaming, digital marketing and influencer advertising, book publishing, and technology including artificial intelligence. Ms. Klukosky leverages her experience as a litigator to negotiate, draft, and secure agreements in the entertainment industry, including talent, endorsement, development, publishing, and licensing agreements for scripted and non-scripted programming, podcasts, webinars, and documentaries. She also advises entertainment companies and digital advertisers in negotiating complex product licensing, brand integration, and placement agreements. Ms. Klukosky represents individuals and corporate creators in protecting their intellectual property assets and assisting with their business transactions and litigation. To help clients effectively protect, monetize and enforce their IP assets, she drafts opinion letters, contracts, and develops strategies to minimize the risk of litigation in all these areas. Ms. Klukosky’s trademark work also includes prosecution and enforcement, portfolio management and strategy, licensing, co-branding and joint ventures, as well as brand ambassador, influencer, and endorsement contracts.