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Course Details

Course Information
  • smart_display Format

    Live Online with Live Q&A

  • signal_cellular_alt Difficulty Level

    Intermediate

  • work Practice Area

    Trademark and Copyright

Date & Time
  • event Date

    Thursday, August 21, 2025

  • schedule Time

    1:00 p.m. ET./10:00 a.m. PT

  • timer Program Length

    90 minutes

Credit Information

  • This 90-minute webinar is eligible in most states for 1.5 CLE credits.

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$247.00
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Discount expires 7/25/25

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CLE
ALL

This CLE webinar will guide IP and brand counsel on the issues arising from creating and exploiting sponsored content. The panel will address contracting with content creators as well as product clearance and integration. The panel will offer best practices for content creation to reduce the risk of infringement and increase brand protection.

Faculty

LuAnne Morrow
Counsel
Troutman Pepper Locke LLP

Ms. Morrow advises clients on a range of intellectual property and related branding needs, including the prosecution and licensing of her clients’ trademarks, copyrights, and patents. Her broad practice spans advertising and sponsorship issues, brand acquisition, and trade secret protection. Additionally, Ms. Morrow advises on a wide range of digital and social media issues, including regulatory compliance matters for consumer product clients. While she is experienced across a variety of industries, Ms. Morrow offers particular depth with licensing agreements and research and development contracts in the health care and life sciences sectors. She also works closely with clients in the apparel, consumer product, entertainment, food and beverage, gaming, and media sectors. Ms. Morrow’s entertainment clients include producers and studios (particularly in production matters, such as finance and distribution, and cross border production), and those in the music industry include artists and other creators, where she handles all aspects of their recording and licensing contracts.

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Description

Social networking websites host billions of users worldwide, with users and sites continuing to grow exponentially. The explosion of social media has provided brand owners another avenue to reach potential customers to generate revenue. Among other things, companies are increasingly working with content creators to promote their products and services. Similarly, content creators often use brands to enhance their presence by driving traffic or act as a paid brand ambassador.

Both brand owners and content creators must grasp how critical it is to understand copyright and trademark issues as well as licensing when creating content that incorporates the intellectual property of others. Content creators should take steps to avoid infringement and obtain permissions before posting, and understand what regulatory requirements impact their paid posts. Brand owners must carefully monitor to protect against infringement and ensure their contracts with creators contain protections for their IP rights, brand reputation, and regulatory compliance obligations.

Listen as our panel of IP attorneys examines legal issues involved in content creation. The panel will discuss content creator contracting along with product clearance and integration. The panel will offer best practices for content creation to reduce the risk of infringement and increase brand protection.

Outline

I. Contracting with content creators

A. Licensing and usage rights

B. Exclusivity

C. Compensation

D. Indemnification and liability

E. Deliverables

F. Regulatory compliance

G. Morality and termination clauses

II. Product integration

A. What is product placement or integration?

B. Risks

C. Licensing

III. Product clearance

A. Copyright clearance

B. Trademark clearance

C. Fair use

IV. Best practices

Benefits

The panel will review these and other key issues:

  • What challenges do content creators and companies face in contracting for social media advertising?
  • How is product integration different than traditional advertising, and what are the unique legal issues associated with product integration?
  • What are the IP issues concerning creating and exploiting sponsored content?
  • What can counsel do proactively to protect against infringement claims?
  • What is fair use, and how does it apply in the social media context?