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In-House Counsel: Protecting Legal Privilege When Working With Outside Public Relations Firms
Third-Party Waiver Exception Doctrine and Best Practices in Compliance With Kovel and Copper Market Antitrust Litigation
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Description
Companies may consider engaging a public relations firm to help them address issues that may gain public attention. This may become particularly important in a COVID-19 world, as customers and others scrutinize statements and actions relating to safety precautions and procedures. Companies are finding their communications with PR firms at the center of some legal challenges.
Once litigation starts, discovery requests will include communications with the company's PR firm, including those with the company's in-house and outside counsel. While counsel may believe these communications are protected by attorney-client privilege, the privilege recognizes two exceptions: (1) the necessity test and (2) the functional equivalent test. When and how these exceptions are recognized are fact- and jurisdiction-specific. Rather than assuming privilege, counsel must consider the information communicated to PR firms by the company, the nature of the PR firm's role, and whether litigation is real or threatened. The result is that this area of privilege law is fluid and outcomes vary.
In litigation and beyond, counsel should evaluate why a PR firm is needed and what information is provided. Counsel must document the client's relationship with the PR firm and separating engagements from general public relations and when litigation arises is key. In-house counsel must be mindful of communicating with a PR firm when no litigation is pending, particularly when the company hired the PR firm regarding its regular business operations.
Listen as our authoritative panel guides how in-house and general counsel can communicate and work with public relations firms while still maintaining privilege. The panel will provide best practices to help position a company to protect itself when it needs it most.
Presented By

Ms. Fisher is a Troutman Pepper Retired Partner and is currently a Fellow of the Pepper Center for Public Service, pursuant to which she continues to work on multiple social policy and immigration matters. She has written and presented extensively on attorney client privilege issues, electronic discovery developments and social media discovery.

Mr. Hamilton is a civil litigator and e-discovery counsel with over 24 years of experience representing clients in complex pharmaceutical products liability and commercial litigation, with an emphasis on the defense of federal multidistrict litigation, coordinated state court actions, class actions, and other complex matters. His practice encompasses all phases of e-discovery litigation, training and management of contract counsel, and alternative legal service providers. He is certified in legal project management and legal lean sigma, with a singular focus on client value.

Ms. Tarver defends primarily pharmaceutical and medical device companies in litigation involving mass tort, personal injury and wrongful death claims in state and federal courts across the United States. She has experience in all aspects of discovery, trial preparation, and trial practice including taking and defending depositions, motions practice, witness preparation, trial strategy development, and witness examinations at trial. Ms. Tarver has experience serving as trial counsel for a global tobacco manufacturer in trials across the United States, from Massachusetts to the U.S. Virgin Islands.
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This 90-minute webinar is eligible in most states for 1.5 CLE credits.
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Live Online
On Demand
Date + Time
- event
Thursday, April 22, 2021
- schedule
1:00 p.m. ET./10:00 a.m. PT
Outline
- Reasons to engage a PR firm
- Litigation
- General public image
- Privilege
- Overview
- Waiver
- Exceptions to waiver
- Necessity test
- Functional equivalent test
- Best Practices to preserve privilege
- Documentation
- Engagement agreements
- Billing
Benefits
The panel will review these and other important topics:
- Reasons to engage a PR firm: during litigation and outside litigation
- What types of communications are privileged and work-product privileged
- Standards for the necessity test
- Standards for the functional equivalent test
- Best practices for documentation and billing
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