BarbriSFCourseDetails
  1. keyboard_arrow_leftBack

Course Details

Course Information
  • smart_display Format

    On-Demand

  • signal_cellular_alt Difficulty Level

  • work Practice Area

    Trademark and Copyright

Date & Time
  • event Date

    Wednesday, March 6, 2019

  • schedule Time

    1:00 PM E.T.

  • timer Program Length

    90 minutes

Credit Information

  • This 90-minute webinar is eligible in most states for 1.5 CLE credits.


  • Live Online


    On Demand

Early Bird Pricing!
MSRP
$297.00
$247.00
Save $50.00

Discount expires 8/29/25

This course is $0 with these passes:

CLE
ALL

This CLE course will provide IP counsel with guidance on licensing in the fashion industry and will examine the critical aspects of fashion licensing. The panel also will address licensing agreements when the licensor is a celebrity and discuss co-branding and other alternatives to traditional licensing of fashion categories, including apparel, accessories, and fragrance and beauty products.

Description

Licensing provides fashion companies with a powerful way to grow, compliment and strengthen the brand, expand into new markets, and build its image. However, it is essential to carefully draft and negotiate the license agreement to protect the brand licensing products because licensing inevitably means the fashion company is entrusting the licensee with responsibility for manufacturing products bearing the fashion brand’s trademarks.

Many celebrities are using licensing to lend their names to fashion industry brands to promote and expand the audience for their products. Celebrity product licensing and promotion involves the same issues as fashion industry licenses but also involves additional considerations, such as social media obligations, morals clauses, and the celebrity's involvement and approvals of designs, products, and advertising and marketing campaigns.

From selecting and vetting the licensing partner to the terms of the agreement or alternatives to traditional licensing, fashion companies and their counsel must structure, draft and negotiate the terms and conditions of the license agreement, keeping in mind the impact on the brand and core business.

Listen as our panel examines the pros/cons of licensing and the essential terms of the agreement and addresses and contrasts celebrity licensing and endorsement agreements.

Outline

  1. Due diligence on licensing partner
  2. Types of agreements
  3. Key terms
    1. Recital clauses
    2. Licensor approval
    3. Royalties
    4. Licensee operations
    5. Assignability
    6. Others
  4. Common pitfalls
  5. Unique challenges with celebrity licensors
  6. Alternatives to traditional licensing agreements

Benefits

The panel will review these and other high priority issues:

  • What are the essential provisions to include in licenses in the fashion industry?
  • What additional challenges do celebrity licenses present? What steps can counsel take to minimize the risk when dealing with celebrities?
  • What are the alternatives to a licensing agreement?