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- schedule 90 minutes
Online Counterfeiting and Infringements: Pursuing Trademark and Design Patent Infringers
Monitoring Social Media Sites, Identifying Legitimate Goods With Registries
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About the Course
Introduction
This CLE course will provide strategies for IP counsel to monitor and protect against online sales of counterfeit products. The panel will examine brand registries that identify legitimate brand goods, review lessons from recent cases, and offer best practices for stopping online infringers.
Description
As worldwide counterfeiting continues to spread, IP owners must protect their brand's value, reputation, and customers. Counterfeit goods are sold via social media sites. Online sellers use bots to post thousands of images daily and harvest email addresses to create a database of potential customers for counterfeit goods.
Counterfeiting directly impacts a brand owner's revenue, with lower quality copies flooding the market, damaging the perceived value of the brand, and reducing demand (and pricing) for legitimate brand products.
Listen as our authoritative panel reviews the latest trends in online counterfeiting in the context of trademarks and design patents and discusses what IP owners can do to protect against online counterfeiting. The panel will also examine registries that Amazon, eBay, and others offer to identify and safeguard legitimate goods. The panel will outline lessons from recent cases and best practices for policing and protecting against online infringers.
Presented By
Mr. Hogan is Co-Chair of the firm’s Fashion, Retail and Consumer Products Group. His practice focuses on IP litigation and counseling, including trademark, copyright, patent, false advertising, right of publicity, licensing, and trade secret matters. Mr. Hogan has represented various corporations and individuals in a broad range of industries, including financial services, sports, fashion, cosmetics, entertainment, transportation, pharmaceuticals, and online services. A significant portion of Mr. Hogan's practice involves computer, internet, and new media-related issues. He has represented and counseled a wide variety of companies on these issues, whether they are internet-focused companies or traditional brick–and–mortar companies.
Mr. Ruben is a Partner at McAndrews, where he focuses his practice on intellectual property litigation and prosecution. He has significant experience in the protection of design rights, including drafting and prosecuting design patent applications, design-arounds, counseling clients on design patent portfolios and conducting infringement/invalidity opinion work and due diligence investigations. Mr. Ruben also has experience with pre-suit investigation, motion practice, and discovery for numerous cases dealing with a wide range of complex legal issues, including inter partes reviews. His experience is diverse, including IP involving a wide range of mechanical and electrical technologies.
For more than 25 years Ms. Talley has specialized in strategic trademark counseling and portfolio enhancement, developing anti-counterfeiting solutions and strategies, and resolving trademark disputes. She is particularly sought after for her expertise in enforcing brand rights against infringers and counterfeiters seeking to profit from her clients’ well-known brands. In addition to managing her robust practice, Ms. Talley has worked as an adjunct professor teaching trademark law at The George Washington University Law School. She also frequently speaks and writes on trademark issues to a variety of public and private audiences and has been active for many years in leading IP organizations, including the INTA and the Intellectual Property Owner’s Association (IPO). She is the Vice Chair of IPO’s Anti-Counterfeiting Committee and Co-Chair of AIPLA’s Cannabis Tech Subcommittee and serves on INTA’s Brands and Innovation Committee.
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This 90-minute webinar is eligible in most states for 1.5 CLE credits.
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Live Online
On Demand
Date + Time
- event
Thursday, February 19, 2026
- schedule
1:00 p.m. ET./10:00 a.m. PT
I. Current trends and recent cases in online counterfeiting
A. Trademarks
B. Design patents
C. Use of social media
II. Brand registries to identify and protect brands
A. Amazon
B. eBay
C. Others
III. Best practices for stopping online infringers
The panel will review these and other notable issues:
- Current trends in online counterfeiting
- Strategies for policing trademarks and designs to identify and stop counterfeiters
- Steps for IP counsel to pursue legal action against online counterfeiters
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