Welcome! Use code NEWYEAR26 to unlock 25% off all expert-led CLE, CPE, and Professional Skills webinars, and 10% off annual passes.
About the Course
Introduction
This CLE webinar will guide counsel on navigating the evolving rules and requirements of the Telephone Consumer Protection Act (TCPA) from a privacy law perspective. The panel will review the restrictions established by the TCPA, discuss recent cases and rule changes, highlight the potential privacy risks, and explore best practices for how businesses must handle consumer consent and manage their communication practices. The panel will also discuss the growing impact of state laws and industry regulations and requirements that influence communication programs.
Description
Businesses that use text messages, pre-recorded or AI-generated voices, and other technologies to communicate—whether to provide information about an ongoing relationship or to promote products and services—must ensure their practices comply with the TCPA and state law requirements regarding express written consent, opt-outs, and recordkeeping to minimize the risk of penalties, lawsuits, and regulatory compliance actions. This exposure cannot be "contracted away" to a third-party vendor.
In 2025, the United States Supreme Court decided McLaughlin Chiropractic Associates Inc. v. McKesson Corp., putting an end to decades of deference to the FCC's interpretations of the TCPA. That shift in controlling precedent has created uncertainty, and we can expect more of the same in 2026. Rules concerning obtaining and revoking consent continue to evolve and the very nature of what qualifies as a "call" under the TCPA is no longer clear. These changes significantly impact how businesses must handle consumer consent and manage their communication practices.
Violations of the TCPA rules can lead to severe consequences, including hefty fines and legal actions. With the rules and recent caselaw continuing to evolve, it is important for companies to continually review and update their practices and policies to align with the current legal framework.
Listen as our authoritative panel provides an overview of the data privacy implications of the TCPA, practical steps for compliance, and strategies to mitigate legal risks.
Presented By
Mr. Greenwald is a founding partner of Greenwald Davidson Radbil PLLC, which is a litigation boutique firm that focuses on the prosecution of consumer protection and securities fraud class actions. He prosecutes consumer protection class actions in courts across the country. Mr. Greenwald was appointed class counsel in numerous high-profile Telephone Consumer Protection Act cases.
Mr. Kay advises and defends business clients regarding their interactions and communications with consumers. He appears regularly on behalf of clients before federal and state courts, federal agencies and independent self-regulatory bodies, such as the National Advertising Division of the Better Business Bureau. Mr. Kay’s practice focuses on defending clients in the growing number of complex class actions arising under federal and state consumer protection and privacy laws such as the federal Telephone Consumer Protection Act, the Illinois Biometric Information Privacy Act and the California Consumer Privacy Act. He is a deputy leader of the litigation practice group. Clients also retain Mr. Kay to implement practical compliance strategies that minimize the risk of a lawsuit. This proactive counsel is perhaps where he brings the most value to his clients, drawing on his litigation experience, knowledge of the law and understanding of theories asserted by plaintiffs’ attorneys to help design compliance strategies that keep clients one step ahead of the Plaintiffs’ Bar. Mr. Kay also writes, speaks and serves as a resource for journalists reporting on class actions and privacy laws, including appearing on broadcast radio and television news programs.
Mr. Rosenthal defends clients in complex commercial litigation, particularly involving consumer marketing, advertising, labeling and data privacy issues. He represents clients in responding to federal and state investigations involving advertising, marketing and privacy, as well as counseling clients on compliance with a wide variety of related state and federal laws. Mr. Rosenthal represents public and private companies in contract and indemnification disputes arising out of consumer claims that involve alleged false labeling, improper telemarketing or text marketing practices under the TCPA and similar state and federal laws, as well as claims arising out of consumer-facing website operations under regulation. He advises and supports consumer-facing businesses, service providers, consumer-communication platforms and lead generators on potential liability and risk exposure arising from telemarketing procedures or in connection with active or threatened consumer litigation. Mr. Rosenthal also represents consumer-product retailers and their vendors, as well as software providers, vendors and cloud-based solution providers, to develop efficient processes for managing and negotiating responses to consumer inquiries, litigation claims and third-party subpoenas. He advises on drafting and editing consumer-facing policies, terms of use, privacy policies and internal policy documents. Mr. Rosenthal’s sophisticated data privacy and security knowledge has earned him the CIPP/US credential from the International Association of Privacy Professionals.
-
This 90-minute webinar is eligible in most states for 1.5 CLE credits.
-
An excellent opportunity to earn Ethics CLE credits. Note: BARBRI cannot guarantee that this course will be approved for ethics credits in all states. To confirm, please contact our CLE department at pdservice@barbri.com.
-
Live Online
On Demand
Date + Time
- event
Wednesday, January 28, 2026
- schedule
1:00 PM E.T.
I. Overview of the TCPA and its data privacy implications
II. Revocation of consent rules
III. Legal and regulatory risks, challenges, and penalties
IV. Trends and lessons from recent TCPA litigation
V. Interplay of the TCPA with state privacy laws
VI. Actions businesses should take now to maintain compliance with the evolving TCPA legal framework
The panel will review these and other key considerations:
- What are recent trends and lessons to be learned from TCPA cases and regulatory actions?
- How does the TCPA interplay with state privacy laws, and how can companies maintain a holistic compliance strategy?
- What are the key issues and questions facing those that want to communicate with consumers via calls or texts?
- How do the TCPA's restrictions on "artificial or prerecorded voice" impact developing technology?
Unlimited access to premium CLE courses:
- Annual access
- Available live and on-demand
- Best for attorneys and legal professionals
Unlimited access to premium CPE courses.:
- Annual access
- Available live and on-demand
- Best for CPAs and tax professionals
Unlimited access to premium CLE, CPE, Professional Skills and Practice-Ready courses.:
- Annual access
- Available live and on-demand
- Best for legal, accounting, and tax professionals
Unlimited access to Professional Skills and Practice-Ready courses:
- Annual access
- Available on-demand
- Best for new attorneys
Related Courses
Data Risk Assessments Under U.S. Privacy Laws: Purpose, Requirements, Elements, Operationalizing the Process
Wednesday, February 25, 2026
1:00 PM E.T.
Recommended Resources
Explore the Advantages of Consistent Legal Language
- Learning & Development
- Business & Professional Skills
- Talent Development
The Power of Project Management: Using the 80/20 Rule in E-Discovery
- Legal Technology
- E-Discovery