Sustainability in Trademarks: Leveraging Marks to Convey Eco-Friendly Brands, Avoiding Potential Pitfalls

Ms. Ciotola concentrates her practice on counseling, protecting and enforcing trademark, trade dress, copyright, and related IP rights, as well as counseling clients in unfair competition, internet, advertising, and promotions law. She assists clients in the development and exploitation of their trademark portfolios, including clearance of marks; prosecution of trademark applications before the USPTO; and identifying important overseas jurisdiction and filing or coordinating with local counsel for protection and enforcement of marks in those jurisdictions. Ms. Ciotola develops strategies for the enforcement of her clients’ IP rights, including preparing demand letters, negotiating settlement agreements, handling opposition and cancellation actions before the TTAB, and coordinating and overseeing litigation with local counsel around the world. She also develops strategies for enforcement of her clients’ IP rights online, including handling Uniform Domain Name Dispute Resolution Policy proceedings. Ms. Ciotola attends and speaks at the world’s leading trademark industry association gatherings, including the INTA, MARQUES, the European brand owner association, European Communities Trade Mark Association and the Asociancion InterAmericana de la Propriedad Intelectual (ASIPI). She also talks about trademarks on her podcast, IP Obsessed.

Mr. Coble has helped clients navigate and mitigate risk relating to intellectual property and heavily regulated markets such as alcohol, biotech, personal data, pharmaceuticals, and, of course, cannabis. He has managed international trademark portfolios, crafted complex licensing agreements, and shepherded all types of IP throughout their lifecycles, from conception to commercialization to enforcement.