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Course Details

Course Information
  • smart_display Format

    On-Demand

  • signal_cellular_alt Difficulty Level

  • work Practice Area

    Trademark and Copyright

Date & Time
  • event Date

    Thursday, September 15, 2022

  • schedule Time

    1:00 p.m. ET./10:00 a.m. PT

  • timer Program Length

    90 minutes

Credit Information

  • This 90-minute webinar is eligible in most states for 1.5 CLE credits.

$347.00
CLE
ALL

This CLE course will provide best practices for attorneys in confronting trademark infringement and counterfeiting threats by users of social networking websites. The panel will outline strategies for businesses and their counsel to police and protect against unauthorized use of their brands on these websites.

Faculty

Ian C. Ballon
Shareholder, Co-Chair Global Intellectual Property & Technology Practice Group
Greenberg Traurig LLP

Mr. Ballon is an intellectual property and internet litigator. He represents clients in copyright, DMCA, trademark, trade secret, right of publicity, privacy, security, software, database and internet- and mobile-related disputes and in the defense of data privacy, cybersecurity breach, adtech and behavioral advertising, TCPA and other internet-related class action suits. Mr. Ballon is the author of the five-volume legal treatise, E-Commerce and Internet Law: Treatise With Forms 2d Edition (West 2008 & 2022 Cum. Supp.)

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Britt L. Anderson
Partner
Perkins Coie

Mr. Anderson advocates for clients before U.S. federal courts and the U.S. Trademark Trial and Appeal Board, and he frequently assists his clients in developing strategies for multijurisdictional trademark enforcement, defense, and protection before trademark offices around the world. During his nearly 20 years as a business advisor to brand and IP owners on their legal strategies and enforcement programs, he has addressed such issues as trademark and copyright infringement triggered by online and offline activities, cybersquatting and domain name claims, rights of publicity, trade dress, three-dimensional trademarks, anonymously posted content, copyright protection for software and visual works, negotiation, sale and acquisition of trademark rights, distribution of mobile content, and privacy and online advertising issues.

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Brian D. Wassom
Partner
Warner Norcross + Judd

Mr. Wassom litigates disputes and counsels clients in a wide range of commercial and intellectual property matters. He focuses in matters of creative expression, commercial identity and privacy, which spans the legal doctrines of copyright, trademark, privacy, publicity rights, advertising, journalism and related fields. He has become a globally recognized thought leader in the brand-new legal issues raised by augmented reality and other cutting-edge emerging media.

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Description

Social networking websites host billions of users worldwide, with users and sites continuing to grow exponentially. As a result, social media trademark and copyright infringement have exploded.

With the tremendous number of active monthly social media users--2.9 billion on Facebook, one billion on TikTok, one billion on Instagram, and 217 million on Twitter--companies face a constant and growing challenge for policing and protecting trademark rights effectively.

Although social networking websites allow businesses to quickly and efficiently introduce and market brands, counsel must develop a program of dynamic and evolving tools and approaches to ensure vigilant protection of copyrights and trademarks from infringement.

Listen as our authoritative panel of IP attorneys provides counsel with best practices and tools for policing and preventing unauthorized use of trademarked brands by users of Instagram, Twitter, Facebook, and other social networking websites.

Outline

  1. Current IP trends surrounding the use of social media platforms, including Twitter, Facebook, Pinterest, and others
  2. Infringement risks arising from social networking websites and apps, including recent case law
  3. Secondary liability issues
  4. Best practices to protect brands

Benefits

The panel will review these and other key issues:

  • How do Instagram, Twitter, Facebook, and other social networking websites continue to present both marketing opportunities and trademark infringement issues for businesses?
  • What can businesses and counsel do to protect brands from infringement by social networking website users proactively?
  • What steps should businesses take to detect alleged trademark or copyright infringement on a social networking site?