BarbriSFCourseDetails
  • videocam On-Demand
  • signal_cellular_alt Intermediate
  • card_travel Tax Preparer
  • schedule 110 minutes

Taxation of Influencers and Name Image Likeness (NIL) Arrangements

$197.00

This course is $0 with these passes:

CPE
ALL
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Description

Influencers create content, promote products, and generate followers via online channels and social media. They might receive income from brand partnerships, advertisements, products received, or other sources of income. Athletes and others may receive money, products, or other incentives for using their NIL. Although the income earned by influencers and NILs is substantial, there is little authoritative guidance on reporting their unique items of income and expenses. We do know that because NIL organizations generally benefit private interests rather than those of the general public, they typically do not qualify for tax-exempt status (PLR 202428008; GLAM 2023-004).

In addition to reportable income, influencers and NIL activities can incur costs for technology and equipment, travel, advertising, and appearance-related expenses. Tax practitioners need to understand the tax ramifications for influencers and NIL arrangements.

Listen as our panel of federal tax experts explains reporting income and expenses for influencers and NIL deals for these taxpayers and their advisers.

Presented By

Joseph Cole
Senior Associate Attorney
RJS LAW Firm

Mr. Cole is a senior associate at our law firm. He assists our attorneys with client matters before the Internal Revenue Service (IRS), Franchise Tax Board (FTB), Employment Development Department (EDD), and the State Board of Equalization (SBOE). Prior to joining our firm, Mr. Cole was a Law Clerk at Liberty Mutual Insurance Company. Before joining RJS LAW, he advised clients on various tax, business Law, and estate planning matters. Mr. Cole as also helped hundreds of clients resolve tax problems before the IRS, California Franchise Tax Board, and other tax agencies.

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Jacob Crowley
Assistant Professor of Accounting
Ohio Northern University

Mr. Crowley, CPA  Assistant Professor of Accounting at Ohio Northern University.

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Joshua M. Frieser
Principal Attorney
Frieser Legal Sports Law

Mr. Frieser, Esq. is a sports business lawyer and Principal Attorney at Frieser Legal. His practice is focused on the representation of athletes, agents, and sports businesses. While working to solve the unique legal needs that they have, Mr. Frieser represents athletes in eligibility and disciplinary proceedings and NIL licensing agreements, as well as in related intellectual property and business planning matters. In addition to serving as counsel to college and professional athletes, he represents sports agents and sports industry ventures as outside counsel. Mr. Frieser is a leading expert on the regulatory landscape of college athletics, he has been quoted in numerous publications, including the Associated Press, Front Office Sports, and the Wisconsin State Journal. Mr. Frieser's written work has been featured by Sports Law Expert and The NIL Deal. He also regularly speaks on panels and CLE seminars about NIL and the legal implications surrounding college sports.

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Credit Information

  • BARBRI is a NASBA CPE sponsor and this 110-minute webinar is accredited for 2.0 CPE credits.

  • BARBRI is an IRS-approved continuing education provider offering certified courses for Enrolled Agents (EA) and Tax Return Preparers (RTRP).

Date + Time

  • event

    Thursday, April 3, 2025

  • schedule

    1:00 p.m. ET./10:00 a.m. PT

1. Taxation of influencers and NILs: introduction
2. Types of influencers
3. NIL agreements
4. Income

A. Product sponsored posts
B. Advertisements
C. Unsolicited receipt of products
D. Brand partnerships

5. Receipt of unsolicited products
6. Expenses
7. Hobby loss considerations
8. Reporting income and deductions
9. Other issues

The panel will review these and other critical issues:

  • The categories of income frequently received by social media influencers and their tax consequences
  • Tax implications of receipt of unsolicited and promotional products by influencers
  • Allowable deductions often incurred by influencers and the use of NIL
  • Common clauses in NIL agreements
  • How hobby loss rules could impact influencers

Learning Objectives

After completing this course, you will be able to:

  • Identify types of influencers
  • Determine how the hobby loss rules could impact influencers
  • Decide what categories of income are frequently received by influencers and their tax consequences
  • Ascertain deductible expenses frequently incurred by social media influencers
  • Field of Study: Taxes
  • Level of Knowledge: Intermediate
  • Advance Preparation: None
  • Teaching Method: Seminar/Lecture
  • Delivery Method: Group-Internet (via computer)
  • Attendance Monitoring Method: Attendance is monitored electronically via a participant's PIN and through a series of attendance verification prompts displayed throughout the program
  • Prerequisite: Three years+ business or public firm experience preparing complex tax forms and schedules, supervising other preparers or accountants. Specific knowledge and understanding of individual income taxation, including itemized deductions, individual income tax credits, net operating loss limitations including carrybacks and carryforwards.

BARBRI is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of Accountancy have final authority on the acceptance of individual courses for CPE Credits. Complaints regarding registered sponsons may be submitted to NASBA through its website: www.nasbaregistry.org.

IRS Approved Provider

BARBRI is an IRS-approved continuing education provider offering certified courses for Enrolled Agents (EA) and Tax Return Preparers (RTRP).

BARBRI CE webinars-powered by Strafford-are backed by our 100% unconditional money-back guarantee: If you are not satisfied with any of our products, simply let us know and get a full refund. Contact us at 1-800-926-7926 .