DALLAS, August 21, 2025 – BARBRI is proud to announce that its marketing efforts have been recognized by Chief Marketer as a 2025 Chief Marketer Campaign of the Year, specifically for its campaign driving enrollment into Bar Prep Preview, a free demo experience of BARBRI’s Bar Review product. This honor celebrates the most innovative, impactful, and game-changing marketing campaigns across industries, and BARBRI’s work stood out among a highly competitive field of entries.
“We’re honored to be recognized among this year’s standout campaigns,” said Steve Fredette, Chief Executive Officer of BARBRI. “This award reflects the creativity, collaboration, and strategic vision of BARBRI’s marketing team, led by Asmita Singh, our Chief Marketing Officer, who built the new marketing muscles to strengthen our marketing strategy, helping deliver on our One BARBRI’s vision. Together, we remain committed to empowering every step of the legal learning journey by helping learners access the best preparation resources available.”
With BARBRI Bar Prep Preview, participants see firsthand what it’s like to prepare with the course trusted by more than 1.43 million legal professionals to pass the bar exam.
Launched to give aspiring legal professionals a high-value introduction to BARBRI’s proven bar preparation program, Bar Prep Preview offers samples of expert-led lectures, multiple-choice question sets, and a Personalized Study Plan (PSP) and calendar that adapts to individual needs.
“This recognition isn’t just about a single campaign, but reflects our commitment to enabling success across the entire legal learning lifecycle, from pre-law, throughout law school and into professional development,″ added Fredette.
Through this campaign, BARBRI has demonstrated how thoughtful marketing can directly support legal learning success, broaden access to quality resources, and strengthen the connection between the company’s educational expertise and the evolving needs of today’s legal professionals.
About BARBRI
BARBRI is the global leader and largest provider of tech-enabled legal learning solutions for law students, law schools, universities, professionals, law firms, and organizations.
BARBRI has been the number one brand in legal education for over 50 years and has forged a trusted relationship with more than 1.5 million legal professionals around the world. BARBRI’s ongoing commitment to innovation in technology, learning science, and expert content and curriculum — developed by renowned experts — empowers global legal learners at every step of their career journey. From helping aspiring lawyers prepare for the LSAT and succeed in law school, to delivering effective U.S. Bar and SQE preparation courses and a lifetime of legal education through professional development courses, BARBRI's exceptional resources, data insights, and personalized support help legal learners, law schools and organizations achieve their goals and provide excellent learner outcomes.
BARBRI is headquartered in Dallas, Texas, with offices in the United States and United Kingdom.
For more information, please visit www.barbri.com.
For more information, contact:
Asmita Singh
media@barbri.com
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