BarbriSFCourseDetails

Course Details

This CLE webinar will guide trademark counsel on the use of artificial intelligence (AI) for trademark selection and clearance. The panel will discuss the benefits and risks of using AI in clearance searches and the key considerations when determining whether to use AI-powered search tools. The panel will also address how best to leverage AI search tools while minimizing the risks.

Faculty

Description

Trademark clearance searching evaluates whether a trademark you want to use is identical or confusingly similar to trademarks that already are registered or are pending applications for registration. Unregistered marks can also be identified and assessed. Search tools that are powered by AI can be used to assist companies in selecting names and creating logos and to help trademark counsel in conducting searches and evaluating the results.

Use of AI can save time and money, as well as reduce the risk of human errors, but also poses some new risks. Trademark counsel must understand and weigh the benefits and the risks involved in using AI when conducting trademark searches.

Listen as our authoritative panel examines the use of AI for trademark selection and clearance. The panel will discuss the benefits and risks of using AI in clearance searches and the key considerations when determining whether to use AI-powered search tools. The panel will also address how best to leverage AI search tools while minimizing the risks.

Outline

  1. Pros and cons of using AI-powered selection and search tools
  2. Key considerations when determining whether to use AI for trademark selection and searches
  3. Utilizing AI-powered search tools
  4. Best practices for minimizing risk

Benefits

The panel will review these and other key issues:

  • What are the benefits and pitfalls of using AI when conducting trademark searches?
  • What are the critical considerations when determining whether to use AI in searches?
  • What steps can counsel take to reduce the risk involved when utilizing AI?