BarbriSFCourseDetails
  • videocam On-Demand
  • card_travel Trademark and Copyright
  • schedule 90 minutes

Blockchain in Trademark Transactions, Enforcement

Documenting Use in Commerce, Detecting Counterfeit Goods, Chain of Ownership and Assignments, and More

$347.00

This course is $0 with these passes:

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Description

Among the many issues that trademark and brand owners face is demonstrating use in commerce and battling counterfeits. Blockchain is a database that stores a ledger of assets and transactions and authenticates transactions. Blockchains complement trademarks well. For example, the trademark identifies a source while blockchain validates that source.

Blockchain has many useful purposes, including providing a time-stamped record of the creation of IP, registering and clearing trademark rights, using smart contracts to establish and enforce trademark licenses, detection of counterfeit or fake goods, and more.

Listen as our authoritative panel discusses the use of blockchain in the context of trademark transactions. The panel will also address tracking trademark licenses, detecting counterfeit goods, documenting trademark usage, and verifying certifications. The panel will offer guidance for leveraging blockchain to impact trademark transactions.

Presented By

Anthony J. Biller
Managing Partner
Michael Best & Friedrich LLP

Mr. Biller has extensive experience in patent, trademark, copyright, and trade secret litigation in trial and appellate courts across the country. Clients additionally look to him to assist with managing their intellectual property assets. He advises on trademark selection and registration, brand and content management, trade secret issues, as well as licensing and other inter partes contracts review. Mr. Biller works with clients and legal colleagues to understand and anticipate how new technologies affect their businesses, the practice of law and legal strategies, and the progression of intellectual property laws and precedent. He is the Former Chair of the ABA’s Trademarks and the Internet Committee.

Bennett Collen
Partner
Triblock Advisory, LLC

Mr. Collen leads GoDaddy's blockchain + trademark initiative and is an adjunct professor at the Boston College Carroll School of Management, teaching Business Applications of Blockchain. Previously, he was the founder and CEO of Cognate, which was acquired by GoDaddy in September 2018. Mr. Collen is the Coordinator of the Blockchain Task Force for the Emerging Issues Committee of the International Trademark Association (INTA), sits on the Blockchain Intellectual Property Council within the Digital Chamber of Commerce, and is a Founding Member of the Chamber's Token Alliance Group. Mr. Collen is a sought after speaker, presenting lectures, webinars, and education sessions on blockchain and blockchain + trademarks at universities and events in the U.S. and Europe.

Anna E. Raimer
Partner
Jones Day

Ms. Raimer works with clients to design and implement worldwide trademark protection programs, strengthen their IP portfolios, and resolve domestic and international trademark disputes. She has significant experience managing international brands for clients. Ms. Raimer counsels clients regarding the development and protection of intellectual property assets in industries ranging from personal care products to automotive goods to sports and entertainment services to energy. She oversees all aspects of trademark clearance, prosecution, and maintenance, and she advises on trademark and copyright issues in license agreements and commercial transactions. Ms. Raimer is an adjunct professor at the University of Houston Law Center, teaching internet law. She is vice chair of the USPTO Operations Relating to Trademarks Committee of the ABA Section of Intellectual Property Law and a member of the International Trademark Association's Publications Committee.

Credit Information
  • This 90-minute webinar is eligible in most states for 1.5 CLE credits.


  • Live Online


    On Demand

Date + Time

  • event

    Wednesday, December 9, 2020

  • schedule

    1:00 p.m. ET./10:00 a.m. PT

  1. Overview of blockchain technology
  2. Uses of blockchain in trademark transactions
    1. Record of brand transactions
    2. Confirming supply chain and authenticity
    3. Register and clear IP rights
    4. Evidence of use in commerce
    5. Establish and enforce trademark licenses
    6. Evidence of chain of ownership
    7. Authentication
    8. Detection of grey or parallel imported goods
    9. Certification verification
  3. Best practices for leveraging blockchain

The panel will review these and other high profile issues:

  • Will blockchain impact trademarks?
  • What are the benefits of blockchain in trademark transactions?
  • How can brand owners use blockchain to reduce the number of counterfeits?
  • What steps should counsel take to leverage blockchain to enforce trademark rights?