Blockchain-Based Domains and Trademark Rights: Implications for Brands, Protecting IP, Enforcement Strategies

Course Details
- smart_display Format
On-Demand
- signal_cellular_alt Difficulty Level
- work Practice Area
Trademark and Copyright
- event Date
Tuesday, July 26, 2022
- schedule Time
1:00 p.m. ET./10:00 a.m. PT
- timer Program Length
90 minutes
-
This 90-minute webinar is eligible in most states for 1.5 CLE credits.
This CLE course will guide IP counsel on blockchain-based names and domains. The panel will examine the opportunities and challenges they present for brand owners. The panel will discuss how blockchain-based names and domain names are being used. The panel will also discuss the enforcement difficulties facing brand owners and offer alternative enforcement strategies to protect IP in the blockchain domain space.
Faculty

Mr. Brooke handles matters ranging from serving as litigation counsel in major intellectual property disputes across the globe, to initial counseling and trademark selection, copyright and trademark registration around the world, licensing, and technology transfers. Related matters include drafting and interpreting agreements regarding ownership and use of names, images, photographs, software, trade secrets, music, and other IP. Mr. Brooke ranks among the most prolific filers of U.S. trademark applications and has strong relationships within the USPTO. He currently serves on the INTA's Internet Committee, working to craft worldwide policy on domain name abuse. Mr. Brooke previously served as chair of the INTA's U.S. Legislation Committee, where he helped craft the Federal Anticybersquatting Piracy Act and the Federal Trademark Dilution Act.

Ms. Maynard guides her clients through all aspects of domestic and international brand-building and brand management. She analyzes and assesses the benefits and risks associated with adopting new brands, prepares and implements strategies for the development of new brands, and protects and expands established brands. Ms. Maynard represents clients before the Trademark Trial and Appeal Board and litigates cases involving complex trademark, trade dress, advertising, copyright and design patent issues in federal court. She also negotiates complex license and settlement agreements, advises on domain names and social media, and counsels on the proper use of trademarks and trade dress.
Description
Brand owners have new opportunities and face new challenges with blockchain-based name services and domain names. Unlike DNS domains, crypto domains do not have centralized governance. ICANN governs DNS domains and has in place procedures to resolve domain name disputes. The blockchain community is generally unregulated and, consequently, makes it very difficult to police for infringement of trademark rights.
There are few remedies to prevent third parties from owning and using blockchain domain names that reflect another brand's trademarks. Without many options to force the owners of the infringing blockchain domain names, brand owners should consider alternatives to protect their IP and maintain the value of their IP by reducing the value of the infringing blockchain domain name.
Listen as our authoritative panel of IP attorneys examines blockchain-based names and domains and the opportunities and challenges they present for brand owners. The panel will discuss how blockchain-based names and domain names are being used. The panel will also discuss the enforcement difficulties facing brand owners and offer alternative enforcement strategies to protect IP in the blockchain domain space.
Outline
- Blockchain-based domains
- Opportunities for brands
- Challenges for brands
- Enforcement challenges
- Strategies for protecting IP on the blockchain domain
Benefits
The panel will review these and other key issues:
- What opportunities does the blockchain present for brand owners?
- What can brand owners do to monitor for infringement on the blockchain?
- What steps can brand owners and counsel take to protect IP on the blockchain?
Unlimited access to premium CLE courses:
- Annual access
- Available live and on-demand
- Best for attorneys and legal professionals
Unlimited access to premium CPE courses.:
- Annual access
- Available live and on-demand
- Best for CPAs and tax professionals
Unlimited access to premium CLE, CPE, Professional Skills and Practice-Ready courses.:
- Annual access
- Available live and on-demand
- Best for legal, accounting, and tax professionals
Related Courses

2025 China Trademark Litigation and Enforcement Update: Landmark Cases, Legal Shifts, Trade War Implications
Tuesday, May 20, 2025
1:00 p.m. ET./10:00 a.m. PT

When a Business Uses Music: When are Music Licenses Needed and What Legal Issues Should be Considered?
Tuesday, April 15, 2025
1:00 p.m. ET./10:00 a.m. PT

Trademark Infringement Monetary Remedies: Protecting IP Rights and Overcoming Challenges
Wednesday, May 7, 2025
1:00 p.m. ET./10:00 a.m. PT
Recommended Resources
Getting the Most Out of BARBRI Resources
- Learning & Development
- Business & Professional Skills
- Talent Development
Transforming CLE from a Requirement to a Career Advantage
- Learning & Development
- Career Advancement
- Talent Development