Drafting Successful RFP Responses for Legal Services: Establishing Your Value Proposition to Get Selected as Outside Counsel

Mr. Prinn is Principal of RFP Advisory Group, a consulting company that specializes in RFPs in the legal industry. Mr. Prinn has 20 years of experience in the legal industry working in the areas of business development, legal operations and pricing. He has experience on both sides of the RFP process as he works with corporate counsel who are looking to issue RFPs to better manage outside counsel as well as working with law firms to help them win more RFPs. 

Ms. Windmoeller manages the RFP response process and strategy for Dentons, the world’s largest law firm operating in over 77 locations. In her role, she collaborates with lawyers across all practice areas, industry groups and regions to create winning proposal responses.  Ms. Windmoeller has extensive experience in all types of RFPs including preferred panels, governmental proposals, matter specific RFPs and reverse auctions. She also manages the performance feedback process which allows her insight into why the firm won or lost the bid.

Ms. Fox focuses on delivering value and efficiency for the procurement of legal services at local, global and cross-functional levels. As a strategic business partner to the Legal Department, she helps drive process improvement and value for law firm engagements. Ms. Fox has 20 years of procurement experience, has led several spend categories including Meetings and Events, Travel, Office Supplies and Professional Services, including operational leadership. Prior to joining Novartis, she led various initiatives at Ally Bank, American Express Travel Consulting and Avaya Inc. concentrating in strategic sourcing, program management (travel, meetings, corporate card), outsource management, business intelligence, policy, change management, communications strategy and execution.