BarbriSFCourseDetails
  • videocam Live Online with Live Q&A
  • calendar_month December 2, 2025 @ 1:00 p.m. ET./10:00 a.m. PT
  • signal_cellular_alt Intermediate
  • card_travel Trademark and Copyright
  • schedule 90 minutes

Fair Use and IP Infringement on Social Media: Policing and Protecting Licenses, Copyright, and Trademark Rights

Early Bird Pricing!
MSRP
$347.00
$294.95
Save $52.05

Discount expires 11/4/25

This course is $0 with these passes:

CLE
ALL
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Description

The number of active social media monthly users worldwide is staggering—Instagram (3 billion), YouTube (2.7 billion), Facebook (3.07 billion), WhatsApp (3 billion), and X (586 million)—and increasing. Social media users are sharing, tweeting, pinning, and posting a variety of intellectual property, including pictures, videos, articles, and more—usually without the owner's permission.

Counsel to IP owners must understand the legal implications of recent court decisions on online sharing of their intellectual property. When does fair use permit the posting of material on social media, and when is it just infringement?

Counsel must monitor and protect their IP and balance pursuing infringement against the value of leveraging viral marketing.

Listen as our authoritative panel of IP attorneys examines whether the use of trademarks and copyrights is fair use and the risk of infringement that companies face from social media, as well as offers strategies for protecting marks and copyrights and monitoring and minimizing the infringement risk.

Presented By

Ian C. Ballon
Shareholder, Co-Chair Global Intellectual Property & Technology Practice Group
Greenberg Traurig LLP

Mr. Ballon is an intellectual property and internet litigator. He represents clients in copyright, DMCA, trademark, trade secret, right of publicity, privacy, security, software, database and internet- and mobile-related disputes and in the defense of data privacy, cybersecurity breach, adtech and behavioral advertising, TCPA and other internet-related class action suits. Mr. Ballon is the author of the five-volume legal treatise, E-Commerce and Internet Law: Treatise With Forms 2d Edition (West 2008 & 2022 Cum. Supp.)

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Rosaleen Chou
Partner
Knobbe Martens

Ms. Chou advises on brand protection and strategy. She represents a wide variety of domestic, multi-national and foreign-owned businesses across a broad array of industries. Ms. Chou's experience ranges from computer software and hardware, consumer electronics, social media, virtual reality, entertainment, fashion and apparel; to cosmetics, professional and college sports, advertising, food and beverage, wine and spirits; to financial services, telecommunications, energy, biotech, healthcare, engineering, and publishing.

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Credit Information

  • This 90-minute webinar is eligible in most states for 1.5 CLE credits.


  • Live Online


    On Demand

Date + Time

  • event

    Tuesday, December 2, 2025

  • schedule

    1:00 p.m. ET./10:00 a.m. PT

I. IP infringement risks companies face from social media

II. When is the use of marks and copyrights online fair use?

III. Strategies for protecting marks and copyrights in social media

The panel will review these and other key issues:

  • What are best practices to proactively protect brands from infringement by social media site users without losing the marketing advantages?
  • Can IP owners pursue social media users who impermissibly post, pin, or share content for infringement based on other users (individually or en masse) re-posting that item?
  • What are the crucial first steps that counsel can advise businesses to take after identifying alleged IP infringement by a social media user?