Hotel Franchise Agreements and Comfort Letters: Legal Challenges for Real Estate Lenders
Negotiating Comfort Letters; Addressing Franchise Provisions in Hotel Lending Documents

Course Details
- smart_display Format
On-Demand
- signal_cellular_alt Difficulty Level
Intermediate
- work Practice Area
Real Property - Finance
- event Date
Tuesday, September 26, 2023
- schedule Time
1:00 p.m. ET./10:00 a.m. PT
- timer Program Length
90 minutes
-
This 90-minute webinar is eligible in most states for 1.5 CLE credits.
This CLE course will enable lenders' counsel to review and negotiate hotel franchise comfort letters. The panel will also review standard features of hotel franchise agreements and the provisions of most concern to lenders. Finally, the panel will discuss how early termination, PIP, and other franchise conditions can be addressed in the loan documents.
Faculty

Mr. Falik leads the firm's hospitality business, which includes equity and debt placement, asset acquisitions and dispositions, portfolio transactions, JV structuring, asset management, management company and brand evaluation, and strategic and capital markets advisory services. Previously, he was a Senior Managing Director and the Head of Hospitality Capital Markets at BGC Real Estate Capital Markets. Simultaneously, he was the Head of Hotel Investment Sales for Newmark Grubb Knight Frank. Prior to that, he was a Managing Director and Head of the Lodging and Leisure Investment Banking group at Cantor Fitzgerald & Co. Prior to joining Cantor Fitzgerald, he was the founder and CEO of JF Capital Advisors, a lodging advisory and principal investment firm.

Guy Maisnik has over three decades of commercial real estate transactions with a strong expertise in hotels and finance. A partner and Vice Chair of the JMBM Global Hospitality Group, Guy is a senior member of the JMBM Chinese Investment Group and a partner in the JMBM Real Estate Department. He advises clients on hospitality transactions, with both a practical business and legal focus, representing buyers, sellers, lenders, opportunity funds, special servicers, REITs and developers in hotel transactions, joint ventures, hotel management agreements and franchise agreements, buying, selling and ground leasing of hotels, complex mixed-used development and fractional and timeshare structuring.

Ms. Gorman focuses her practice on hospitality law, advising clients domestically and internationally on a broad spectrum of matters, including hotel acquisitions, licensing, branding, financings, operation, and development. She has extensive experience in management, licensing, and branding agreements for hotels, restaurants, water parks, and casinos. Ms. Gorman has represented a range of institutional investors in connection with their real estate investments, as well as governmental and quasi-governmental agencies with respect to their real estate holdings. In addition to her practice, Ms. Gorman is the Chair of the Timesharing and Interval Use Committee of the Hospitality Group of the Real Property and Probate Section of the ABA; Professor in Residence (Adjunct) at the Washington College of Law of American University in Washington, D.C., as part of the Hospitality and Tourism Law Program; and on the Board of Advisors of the Georgetown University Law Center’s Hotel & Lodging Legal Summit. She regularly speaks at conferences and seminars on real estate and hospitality topics and is the author of The Law Goddess Blueprint and a contributing writer to the textbook Hotel Law – Transactions, Management and Franchising.
Description
The franchise comfort letter is critically important to real estate lenders when financing hotel properties. The lender must have assurances from the franchisor that it will be permitted to assume the franchise agreement (at its option) if the lender forecloses on the property and continues with the hotel brand with access to the reservation and other services afforded the franchisee.
The comfort letter also addresses related concerns such as the subordination of the franchise agreement to the loan, notice and cure rights concerning franchisee defaults, and the ability to assign the contract to an assignee of the loan or a subsequent property owner after foreclosure.
Before reviewing and negotiating the comfort letter, counsel must confirm that the franchise agreement would otherwise be acceptable to the lender as a successor franchisee. Lender's counsel must be able to evaluate the critical provisions in the franchise agreement from the perspective of a franchisee, with particular focus on the remaining term of the deal, termination and liquidated damages provisions, purchase options and ROFRs, property improvement obligations, property management, and area of protection provisions.
Listen as our authoritative panel discusses why specific provisions in franchise agreements are particularly relevant to lenders and how PIP and other conditions might be reflected in the loan's reserves and other structural features. The panel will also take an in-depth look at the provisions to include in all comfort letters, which are most critical to every lender. Conduit lenders require additional provisions to address CMBS loan assignments.
Outline
- Comfort letters: key provisions
- Notice and cure: monetary and non-monetary
- Acquisition and assumption by a lender: option to terminate
- Subsequent sale/assignment by a lender after a foreclosure
- Subordination of franchise agreement
- Consent to a collateral assignment
- Assignment of loan by a lender: portfolio and CMBS lenders
- Franchise agreement: key provisions
- Fees, fee reductions
- Remaining term/termination and liquidated damages provisions
- Right of first offer and right of first refusal
- Property management rights
- Area of protection
- Guaranty: ability to assign
- Property improvement plan
- Loan documents revisions to address PIP, termination, and other franchise issues
Benefits
The panel will review these and other key issues:
- What are the critical elements of the franchise comfort letter in hotel finance?
- What lender protection provisions should be in the comfort letter?
- Which provisions in the franchise agreement are most important to the lender?
- What provisions should be included in loan documents to address early termination, PIP, and other issues?
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