Influencer and Celebrity Marketing Partnerships: Sponsored Content for Brand Growth

Ms. Heisler provides advice to individuals and companies around the world on brand building, licensing, intellectual property protection, and operations. She works with traditional entertainment clients on their entertainment career and on diversifying their revenue streams. Ms. Heisler is well versed in FTC advertising regulations and is regularly invited to speak on the topic and train in-house counsel and marketing executives. Specifically, she focuses on intellectual property and celebrity-driven joint ventures, licensing and collaboration agreements for individuals (i.e., content creators, influencers, actors, musicians, athletes, celebrities), and brand clients in many different categories, including beauty, fragrance, skincare, haircare, apparel, footwear, accessories, food, beverage, supplement, CBD, and toys. Ms. Heisler also advises clients on brand building and IP rights protection and provide strategies for dealing with IP infringement and fair use issues. She handles all aspects of a content creator’s career across multiple different platforms, not only brand and endorsement agreements, but also their corporate, tax, employment, trademark, litigation, real estate, and estate planning legal needs. Additionally, Ms. Heisler negotiates agreements on behalf of on-camera talent, producers, writers, and directors for unscripted and scripted television series. 

An experienced transactional lawyer, Ms. Schreyer focuses her practice on licensing and technology; intellectual property; and privacy and data security. She represents a broad range of media, marketing and e-commerce clients, including media conglomerates and digital publishers; advertising and marketing agencies; video game and software developers; and authors, filmmakers, and creative entrepreneurs, in connection with a variety of transactional matters. Ms. Schreyer serves as an adjunct professor of Trademark Law at Suffolk University Law School, has been a guest lecturer at Northeastern University School of Law and at the University of New Hampshire School of Law, and is a frequent speaker on social media, IP and data privacy at conferences around the country.