IP Rights in the Fashion Industry: Trademarks, Copyrights, and Patents to Protect Designs and Strengthen Brands

Mr. Max is a member of the firm’s Entertainment, Technology and Advertising, and Intellectual Property Practice Groups, focusing on counseling clients on IP issues and litigation. He is Co-Leader of the firm's Fashion and Apparel Team. Mr. Max has counseled clients on and litigated numerous cases involving issues on the cutting edge of copyright and trademark law. He has assisted clients in identifying, protecting and preserving their intellectual property assets, including seeking registration of rights in the U.S. and internationally and taking action against infringements of copyrights, trademarks and trade dress. He also has experience developing and implementing anti-counterfeiting programs and pursuing civil and criminal enforcement remedies.

Ms. Weinstock is an experienced general and in-house counsel whose career has spanned the fashion, arts, media and entertainment industries. Additionally, she has provided senior level guidance for such noted organizations as global beauty company Coty Inc., fashion and lifestyle company Kenneth Cole Productions, Inc., Writers Guild of America, East, the union for television and film screenwriters, and Gist Communications, Inc, an interactive television company. Her practice ranges from domestic and international licensing to advertising, marketing, and promotions matters, including celebrity, influencer, and talent endorsements and branding, entertainment industry and union matters, digital and social media, contests and sweepstakes, and protection in the apparel, accessories, beauty and lifestyle categories, including securing and enforcing intellectual property for design and brand. She is a frequent industry speaker, is on the Steering Committee of the National Association of Women Lawyers Fashion Law Affinity Group and is Chair of the International Trademark Association’s Fashion Industry Group.

Ms. Zerbo is a lawyer and the founder and editor-in-chief of The Fashion Law blog. She has been profiled by the Wall Street Journal, Reuters, MTV, and NBC, and has been cited by publications including the New York Times, the Economist and Vogue publications worldwide, among others. Ms. Zerbo authored a chapter and assisted in editing Fashion Law: A Guide for Designers, Fashion Executives, and Attorneys, a leading fashion law textbook in law schools in the U.S.