Influencer and Celebrity Marketing Partnerships: Sponsored Content for Brand Growth

Ms. Heisler provides legal advice to entertainment, influencer, fashion, food and advertising industry clients on brand building, licensing, intellectual property protection and operations, and negotiates transactions and settlements on their behalf. She negotiates agreements on behalf of on-camera talent, producers, writers and directors for unscripted and scripted television series and on behalf of content creators and influencers for brand deals, representation and multi-channel network agreements. She has secured licensing, and negotiated endorsement, joint venture and co-branded deals for actors, musicians, athletes, unscripted television and YouTube personalities, and influencer and brand clients in many different categories, including apparel, accessories, paper goods, home décor, kitchenware, mobile applications, food, beverage, supplement, fragrance, skincare, cosmetics, snowboards and toys. She also advises clients on building their brands and protecting their intellectual property, and provides strategies for dealing with intellectual property infringement and fair use issues.

An experienced transactional lawyer, Ms. Schreyer focuses her practice on licensing and technology; intellectual property; and privacy and data security. She represents a broad range of media, marketing and e-commerce clients, including media conglomerates and digital publishers; advertising and marketing agencies; video game and software developers; and authors, filmmakers, and creative entrepreneurs, in connection with a variety of transactional matters. Ms. Schreyer serves as an adjunct professor of Trademark Law at Suffolk University Law School, has been a guest lecturer at Northeastern University School of Law and at the University of New Hampshire School of Law, and is a frequent speaker on social media, IP and data privacy at conferences around the country.