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Course Details

Course Information
  • smart_display Format

    Interactive E-Learning

  • signal_cellular_alt Difficulty Level

    Beginner

  • work Practice Area

    Professional Skills

Date & Time
  • event Date

    Tuesday, December 3, 2024

  • schedule Time

    1:00 PM E.T.

  • timer Program Length

    60 minutes

Credit Information

  • This 60-minute webinar is eligible in most states for 1.0 CLE credits.

Early Bird Pricing!
MSRP
$125.00
$75.00
Save $50.00

Discount expires 7/2/25

This course is $0 with these passes:

CLE
ALL
PS

Ready to expand your book of business and strengthen client relationships? This series explores into the essential skills for growing your practice and standing out in a competitive market. You'll develop a client-focused mindset to foster long-term satisfaction and loyalty—key components for driving sustainable growth in your practice.


Course Format and CLE Credit Information

This course includes two types of learning components:

A 60-minute webinar, which is eligible for CLE credit in most jurisdictions (subject to individual state approval)

A set of interactive self-study eLearning modules, which are not eligible for CLE credit

While the total course duration is approximately 116 minutes, only the 60-minute webinar may qualify for CLE credit. CLE credit is awarded only for participation in the webinar, and credit eligibility may vary by state. We recommend verifying credit eligibility with your specific state bar or accrediting authority prior to enrollment.

Faculty

Courtney Sebo Savica
Attorney
Sebo Savica Law Firm, PLLC

Ms. Savica practices in the areas of estate planning, estate administration, and civil litigation. She protects clients from situations that can destroy their finances and relationships. Ms. Savica routinely presents on areas of interest for estate planners, including the SECURE Act and is a former adjunct professor at Mitchell Hamline College of Law.  

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Description

Course Modules and Webinar Include: 

  • Growing Your Practice Through Effective Cross-Selling (12 min) A collaborative multi-partner approach to client support can greatly increase client satisfaction, retention, and loyalty. Consider too that it is considerably more efficient and cost-effective to grow business by selling additional services to existing clients than through new client development efforts and you'll see why cross-selling is so important and the topic of much discussion across our industry. So why does cross-selling happen so infrequently in most law firms our size? In this module we'll look at why that is and explore some practical steps you can take immediately to grow your practice through effective cross-selling.
  • Rainmaking 101: What Does it Take to be a Rainmaker? (13 min) What does it take to be a rainmaker? Some think you must be a natural-born salesperson—you either have it or you don't. Some think it requires a lot of schmoozing or pushiness or cold-calling. Others believe they must act in unseemly ways in order to become rainmakers—or at least operate well outside of their comfort zone. The good news? That's simply not true. In this module we explore the importance of perspective in becoming a rainmaker. 
  • Avoid Random Acts of Lunch: Preparing Effectively for a Business Development Meeting (16 min) Do you dislike the idea of "selling your services”? Do you wonder exactly how you should prepare for and run a business development meeting with a prospective client? Do you sometimes feel like you have “random acts of lunch” (or coffee or dinner!)? In this module we'll explore a simple but effective method recommended by Mark Maraia, author of Rainmaking Made Simple, that will help you think through the three most important things to consider and write down before any business development meeting.
  • Adopting a Client Service Mindset (15 min) In today's legal market, delivering exceptional client service is imperative. But exceptional client service doesn't just happen. Delivering exceptional client service starts with adopting a client service mindset. What does that mean? What does that look like? And how can you adopt and demonstrate a client service mindset? Let's take a closer look.
  • Webinar: Building Your Personal Brand: Strategies for New Attorneys to Develop a Successful and Fulfilling Practice This CLE webinar will discuss strategies for new attorneys to build their personal brand to create a successful and fulfilling legal practice, develop important professional relationships to enhance their career, and provide tips for professional engagement and development. The speaker will explain how personal branding is a worthwhile investment in career advancement that can set new attorneys apart in a competitive legal environment.

Outline

I. Overview: What is personal branding?

II. Why is building a personal brand important for career development and success?

III. Defining unique values, strengths, and qualities to build a personal brand

IV. Professional activities that enhance an attorney's personal brand and professional development

V. Key takeaways

Benefits

The speaker will address these and other key considerations:

  • What are the benefits of building a personal brand?
  • What are strategies for new lawyers for identifying and developing their personal brand?
  • What are examples of professional activities that help attorneys establish their personal brand and grow their practice?
  • What are other ways new attorneys can stand out in a crowded legal market?