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  • videocam On-Demand
  • signal_cellular_alt Intermediate
  • card_travel Class Action and Other Litigation
  • schedule 90 minutes

Multigenerational Juries: Trial Strategy Tips for Navigating Differences Without Underestimating Shared Motivators

Communicating, Connecting With, and Presenting Evidence to Baby Boomers, Gen X, Millennials, and Gen Z

$297.00

This course is $0 with these passes:

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Description

When picking an ideal jury or keeping not so ideal jurors off a panel, litigators want to take into account how potential jurors collect and process information, their life experiences, and their values. Today's jury pool spans several generations and counsel can benefit from understanding generational differences as well as how jurors from different generations interact with each other. These conclusions will influence how evidence is presented and inform witness preparation for the greatest impact.

Counsel for both plaintiff and defense can also benefit from understanding that shared juror attitudes span and are frequently more important than generational differences about key issues: the justice system, large corporations, the trustworthiness of science or institutions, or the role of juries in the justice system. While generational differences are real and should inform trial strategy, blaming contrary verdicts or damages awards on this or that generational attitude is over-simplistic.

Listen as the panel of experienced authorities offers ways to overcome the challenges of multigenerational juries and how to best leverage their advantages.

Presented By

Jonathan E. Clark
Partner
Sheppard Mullin Richter & Hampton LLP

Mr. Clark has litigated on behalf of employers in both state and federal court, and in jurisdictions across the country. His representation has included both single-plaintiff and class-action cases. Additionally, Mr. Clark has achieved positive results for clients in mediation and arbitration proceedings. He also counsels employers in such crucial areas as employee-handbook development and workplace policies and procedures, and he has overseen internal workplace investigations.

Kelly Graves
Director of Attorney Advancement
Cahill Gordon & Reindel LLP

Ms. Graves is the Director of Attorney Advancement for the law firm Cahill, Gordon & Reindel LLP, where she leads the firm’s executive coaching and career advising program. She has over 15 years of experience in the legal industry, including as a BigLaw litigator, former federal prosecutor, and practice management leader for two AmLaw 25 firms, and brings deep experience in helping law firms and practice leaders determine how best to grow, support, and develop legal talent in ways that also drive firm performance. In her law firm management roles, Ms. Graves has worked across functions from talent and practice management to operations and innovation, most recently led firmwide initiatives in executive coaching, leadership development, career advising, AI adoption and strategy. She earned her J.D. from New York University School of Law and her B.A. from the University of Virginia, where she was elected to Phi Beta Kappa.

Emily McDonald
Litigation Consultant
Bloom Strategic Consulting, Inc

Dr. McDonald uses social science to identify the factors that effect and influence juror decision-making in the courtroom. She has critically analyzed data produced in over 100 mock jury studies conducted nationwide and translates the findings revealed in each jury study to offer insight and understanding to counsel about the way trial jurors will likely view the case. Dr. McDonald provides strategic implications and recommendations to refine and effectively communicate case strategy and key case concepts.

Credit Information
  • This 90-minute webinar is eligible in most states for 1.5 CLE credits.


  • Live Online


    On Demand

Date + Time

  • event

    Tuesday, August 12, 2025

  • schedule

    1:00 p.m. ET./10:00 a.m. PT

  1. Generational classifications
  2. Generational differences in key areas
  3. Generational agreement in key areas
  4. Strategies for navigating and leveraging generational differences or consensus
    1. Trial themes
    2. Jury selection
    3. Presentation of evidence
    4. Witnesses
    5. Particular biases
    6. Technology and trial graphics
    7. Opening and closing arguments

The panel will review these and other key issues:

  • What are the different "generations" that make up the jury pool and in what proportion?
  • What do millennial lawyers need to understand about older members of the jury pool, and vice versa?
  • How can attorneys create an emotional connection between jurors and their cases?