Description
Many of the brand owners in the U.S. and Western world fall into two main categories: (1) companies that are currently manufacturing/sourcing or advertising/selling to China (or both); (2) companies that are actively thinking and planning to either manufacture or advertise--or both--in China in the near future.
Squatters are rampant within the trademark system in China and cause significant challenges when attempting to obtain and enforce a trademark in China. This behavior impacts not only the brand owner's ability to secure trademark registrations, but also the ability of the enterprise to continue business as usual. A U.S. trademark registration has no legal authority in the People's Republic of China, which makes a trademark registration with the China National Intellectual Property Administration (CNIPA) a prerequisite for conducting any business in China. What can a brand owner do if its trademark is already registered by squatters?
On top of these longstanding issues, in January 2023, the CNIPA released a draft that formally kicked off the fifth amendment to the Trademark Law. With 101 articles (including 74 new/revised ), it is an ambitious draft for the public's consideration. Exactly what are the key changes that brand owners must be aware of and how would these changes impact legal strategies when it comes to trademark protection in China?
During the same month, the Supreme People's Court released its Draft Interpretation of Several Issues Concerning the Application of Law in Handling Criminal Cases of Intellectual Property Infringement. This interpretation from China's highest court will guide the lower courts on criminal IP cases. What is the key message by the Supreme Court and what's the new trend in China IP protection?
The 12th edition of Nice Classification became effective on Jan. 1, 2023, and many newly added terms provide specific coverage for Web3 goods and services. What will be China's reaction and should we expect new descriptions and even subclasses when it comes to NFTs, crypto assets, blockchain, and the metaverse space?
Listen as our panel examines the key changes proposed by the Chinese authorities and discusses how they impact legal, as well as business approaches.
Presented By
Ms. Chicoski is an attorney advisor in the United States Patent and Trademark Office (USPTO) Office of Policy and International Affairs (OPIA) working toward improvements to the international intellectual property infrastructure. She focuses on Trademarks and Geographical Indications, and serves on the Latin American and China Teams of OPIA. Ms. Chicoski's responsibilities include development and direction of guidance on international and domestic trademark policy, providing technical advice and guidance and supporting trade and treaty related activities of the U.S. government. In addition to training and supporting bilateral, multilateral and international meetings, and she consults on a variety of substantive trademark prosecution, maintenance and operations issues.
Ms. Hsiao is the Managing Partner of Asia Trademark Practice of her firm (Eligon IP) and also the co-chair of Anticounterfeiting Committee at American Bar Association. Her practice focuses on international trademark and cross-border transactions between the US and Asia. Ms. Hsiao has pursued cases through all levels of China’s system and has achieved over 500 successes. She has also managed litigations throughout Asia, including high court and criminal infringement cases in China, Korea, Indonesia and the Philippines. Ms. Hsiao offers a unique blend of Western and Chinese cultures and has worked with policy makers from the U.S., Europe and China on trademark arbitrations and criminal infringement cases. For example, Ms. Hsiao was selected by China’s former Deputy Secretary General of the Trademark Association as the only Western attorney to work on a book involving in-depth analysis of top 26 landmark trademark cases. In 2022, she was selected to join TPAC which advises the Under Secretary of Commerce for Intellectual Property on matters relating to the policies and goals of the USPTO.
Mr. Shen concentrates his practice in IP strategy counseling, foreign-related IP litigation and administrative enforcement. He has more than 25 years of experience in representing many famous domestic and foreign companies in lawsuits and arbitrations with respect to patent, trademark, copyright and unfair competition disputes. Mr. Shen also has been invited to attend International IP Symposiums many times to deliver speeches in respect of China IP Protection and has been establishing extensive connections with foreign IP attorneys. He has been qualified to practice law in both China and New York State since 2000 and 2005 respectively.
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This 90-minute webinar is eligible in most states for 1.5 CLE credits.
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Date + Time
- event
Thursday, June 29, 2023
- schedule
1:00 p.m. ET./10:00 a.m. PT
- Key system differences between trademark laws in China and the U.S. that lead to practical impacts on business operations
- Considerations for a brand owner before manufacturing and advertising in Asia
- Considerations when advising about protecting trademark rights in China through the International Registration of the Madrid Protocol or nationally-filed application with CNIPA
- Key changes proposed by the Chinese authorities and their impact on trademark practice in China
- Tips, trends, and suggestions when it comes to trademark litigation, criminal enforcement, and metaverse protection
- Best practices for the protection of one's brand in China and Asia in general
The panel will review these and other key issues:
- Key system differences between trademark laws in China and the U.S. that lead to practical impacts on business operations
- Considerations for a brand owner before manufacturing and advertising in Asia
- Considerations when advising about protecting trademark rights in China through the Madrid Protocol or nationally-filed application with CNIPA
- Key changes proposed by the Chinese authorities and their impact on trademark practice in China
