New Chinese Trademark Law Amendments: Impact on U.S. Companies' Abilities to Establish and Enforce Rights in China

Ms. Chicoski is an attorney advisor in the United States Patent and Trademark Office (USPTO) Office of Policy and International Affairs (OPIA) working toward improvements to the international intellectual property infrastructure. She focuses on Trademarks and Geographical Indications, and serves on the Latin American and China Teams of OPIA. Ms. Chicoski's responsibilities include development and direction of guidance on international and domestic trademark policy, providing technical advice and guidance and supporting trade and treaty related activities of the U.S. government. In addition to training and supporting bilateral, multilateral and international meetings, and she consults on a variety of substantive trademark prosecution, maintenance and operations issues.

Ms. Hsiao advises companies on trademark, copyright, and cross-border commercial matters throughout Asia — including China, Taiwan, Hong Kong, Japan, Korea, and Southeast Asia — as well as in key enforcement regions from South America to the UAE and beyond. Her practice spans portfolio strategy, market entry planning, online brand protection, high-stakes disputes, and coordinated multinational enforcement, anticounterfeiting program and fraud/criminal actions. Ms. Hsiao has pursued matters through every level of China’s system, securing more than 1000 opposition, invalidation, and nonuse wins, and works closely with U.S. and European authorities on counterfeit seizures, arbitration, and product recalls. A dedicated advocate against counterfeits, she has participated in numerous raids across Mainland China, Asia, Europe, Middle East and beyond. In 2022, she was appointed by the U.S. Secretary of Commerce to the USPTO Trademark Public Advisory Committee (TPAC), and in 2025 she was selected to serve as Chair, advising on policy and strategic direction for the U.S. trademark system. Additionally, Ms. Hsiao was chosen by the former Deputy Secretary-General of the China Trademark Association as the only Western attorney to contribute to China’s first trademark textbook for international audiences.

Ms. Hsiao advises companies on trademark, copyright, and cross-border commercial matters throughout Asia — including China, Taiwan, Hong Kong, Japan, Korea, and Southeast Asia — as well as in key enforcement regions from South America to the UAE and beyond. Her practice spans portfolio strategy, market entry planning, online brand protection, high-stakes disputes, and coordinated multinational enforcement, anticounterfeiting program and fraud/criminal actions. Ms. Hsiao has pursued matters through every level of China’s system, securing more than 1000 opposition, invalidation, and nonuse wins, and works closely with U.S. and European authorities on counterfeit seizures, arbitration, and product recalls. A dedicated advocate against counterfeits, she has participated in numerous raids across Mainland China, Asia, Europe, Middle East and beyond. In 2022, she was appointed by the U.S. Secretary of Commerce to the USPTO Trademark Public Advisory Committee (TPAC), and in 2025 she was selected to serve as Chair, advising on policy and strategic direction for the U.S. trademark system. Additionally, Ms. Hsiao was chosen by the former Deputy Secretary-General of the China Trademark Association as the only Western attorney to contribute to China’s first trademark textbook for international audiences.

Mr. Shen concentrates his practice in IP strategy counseling, foreign-related IP litigation and administrative enforcement. He has 30 years of experience in representing many famous domestic and foreign companies in lawsuits and arbitrations with respect to patent, trademark, copyright and unfair competition disputes. Mr. Shen also has been invited to attend International IP Symposiums many times to deliver speeches in respect of China IP Protection and has been establishing extensive connections with foreign IP attorneys. Mr. Shen has been qualified to practice law in both China and New York State since 2000 and 2005 respectively.