- videocam On-Demand
 - card_travel Trademark and Copyright
 - schedule 90 minutes
 
Product Designs and Packaging Protection: Leveraging Trade Dress, Design Patent and Copyright
Overcoming the Challenges of Protecting the Look and Feel of Products and Packaging
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Description
Product design and packaging are an essential part of a company's operations. The distinctive look and feel of a product, its packaging, or the appearance of a retail establishment associated with a particular service identify the source of that product or service to consumers. As a result, companies must protect the design and packaging of those products.
Copyright law, trade dress law, and design patent law can be used to protect the look of a product in the U.S. Copyright law protects the expression of an idea but does not protect functional elements. Design patent can protect the design, but it must be novel and non-obvious and approved by the USPTO. Also, design patent protection is for 15 years. Trade dress may offer the most powerful tool, but the design must be distinctive, such that consumers would only associate it with that one source or company. The trade dress also has to pass the high bar of being non-functional.
IP counsel must weigh the pros and cons of the various options to protect product design and packaging by determining the best avenue to take.
Listen as our authoritative panel of IP attorneys discusses the unique challenges of packaging and product design protection and the options available to overcome them. The panel will discuss when to consider the various options available to protect product designs and packaging. The panel will provide practical guidance for leveraging the options available and protecting the appearance of products and packaging.
Presented By
 Mr. Carani is a Shareholder at McAndrews and has been at the firm since 1995. He practices in all areas of intellectual property law with a particular emphasis on design law, which regards the protection and enforcement of rights in the appearance of consumer products. Mr. Carani has extensive experience litigating design patent cases, including representations before U.S. district courts, the Federal Circuit, the U.S. Supreme Court, and the International Trade Commission. In each year since 2019, he has been named to the IAM Strategy 300: The World’s Leading IP Strategists list, with IAM magazine noting that he is “one of the world’s leading design patent strategists,” one of the U.S.’s “pre-eminent design law experts,” and “widely regarded as one of the country’s premier design patent lawyers.” In 2023, in Columbia Sportswear v. Seirus, Mr. Carani successfully argued a case of first impression before the Federal Circuit Court of Appeals, creating new law on the issue of the proper scope of comparison prior art used in the design patent infringement analysis. He has extensive experience in creating valuable design right portfolios. He represents some of the world’s most design-centric companies, including the top filer of U.S. design patents. Mr. Carani has procured thousands of strategic design rights, both in the U.S. and in over 70 countries around the world. He counsels a wide range of clients (big and small) on design protection and enforcement issues and is often called upon to render infringement, validity, and design-around opinions.
 Mr. Saidman is a pioneer in the field of design law, successfully representing clients in groundbreaking cases that have established the enforceability of design patents in court, cases such as Avia Group Int’l. v. LA Gear where the U.S. Court of Appeals for the Federal Circuit affirmed a summary judgment holding that two design patents on tennis shoes were valid and willfully infringed, entitling the design patent owner to increased damages and attorney fees. During his career Mr. Saidman has prepared, prosecuted and supervised thousands of U.S. design patents. He also has substantial experience in enforcement, having been involved in numerous design patent litigations both as counsel and as an expert witness. He has also penned many amicus curiae briefs in major cases before the Federal Circuit and Supreme Court.
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This 90-minute webinar is eligible in most states for 1.5 CLE credits.
 -  
Live Online
On Demand 
Date + Time
-   event  
Thursday, November 18, 2021
 -   schedule  
1:00 p.m. ET./10:00 a.m. PT
 
  Outline  
 - Unique challenges posed by packaging and product design protection
 - Options to overcome those challenges 
- Trade dress
 - Design patent
 - Copyright
 
 - Best practices for leveraging the various options and protecting appearances of both products and packaging
 
  Benefits  
 The panel will review these and other key issues:
- What are the unique challenges that product design and packaging present?
 - What are the lessons from recent decisions about protecting product design and packaging?
 - What steps can counsel take to increase their chances of obtaining IP protection for product design and packaging?
 
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