The New Trademark Law and the LV/Molly Tea Case: How Firestorms Influence Trademark Legislation and Enforcement in China

Ms. Hsiao advises companies on trademark, copyright, and cross-border commercial matters throughout Asia — including China, Taiwan, Hong Kong, Japan, Korea, and Southeast Asia — as well as in key enforcement regions from South America to the UAE and beyond. Her practice spans portfolio strategy, market entry planning, online brand protection, high-stakes disputes, and coordinated multinational enforcement, anticounterfeiting program and fraud/criminal actions. Ms. Hsiao has pursued matters through every level of China’s system, securing more than 1000 opposition, invalidation, and nonuse wins, and works closely with U.S. and European authorities on counterfeit seizures, arbitration, and product recalls. A dedicated advocate against counterfeits, she has participated in numerous raids across Mainland China, Asia, Europe, Middle East and beyond. In 2022, she was appointed by the U.S. Secretary of Commerce to the USPTO Trademark Public Advisory Committee (TPAC), and in 2025 she was selected to serve as Chair, advising on policy and strategic direction for the U.S. trademark system. Additionally, Ms. Hsiao was chosen by the former Deputy Secretary-General of the China Trademark Association as the only Western attorney to contribute to China’s first trademark textbook for international audiences.

Ms. McDaniel is a seasoned intellectual property paralegal specializing in international trademark matters. With a wealth of experience, she adeptly oversees some of Eligon IP’s largest client portfolios, guiding the prosecution, maintenance, and enforcement of trademarks worldwide. Her clientele spans global fashion brands, Fortune 500 companies, and innovative startups. As a strategic thinker, Ms. McDaniel cultivates strong relationships with foreign counsel and legal experts, ensuring her clients benefit from a comprehensive and well-coordinated approach. Her role extends beyond legal expertise, as she also serves as Eligon IP’s Operation Manager. 

Mr. Shen concentrates his practice in IP strategy counseling, foreign-related IP litigation and administrative enforcement. He has 30 years of experience in representing many famous domestic and foreign companies in lawsuits and arbitrations with respect to patent, trademark, copyright and unfair competition disputes. Mr. Shen also has been invited to attend International IP Symposiums many times to deliver speeches in respect of China IP Protection and has been establishing extensive connections with foreign IP attorneys. Mr. Shen has been qualified to practice law in both China and New York State since 2000 and 2005 respectively.