• videocam Live Webinar with Live Q&A
  • calendar_month September 2, 2026 @ 1:00 PM ET/10:00 AM PT
  • signal_cellular_alt Intermediate
  • card_travel Trademark and Copyright
  • schedule 90 minutes

The New Trademark Law and the LV/Molly Tea Case: How a Firestorm Influences Brand Enforcement in China

Implementing Comprehensive Reform and Digital Protection, Shortened Opposition Window, Curbing Bad Faith Filings

Early Bird Pricing!
MSRP
$347.00
$294.95
Save $52.05

Discount expires 8/19/26

This course is $0 with these passes:

CLE
ALL
  1. keyboard_arrow_leftBack

About the Course

Introduction

This CLE webinar will guide IP counsel on the overhauled Chinese Trademark Law. The panel will address key changes and discuss how they impact legal, as well as business, approaches. The panel will discuss considerations when advising on protecting trademark rights in China and will offer best practices for the protection of brands in China.

Description

In June 2026, China adopted its revised Trademark Law, which is effective on Jan. 1, 2027. These revisions are the most comprehensive reforms of the law, marking a policy shift and seeking to restrict bad faith filings with enhanced penalties and to expand protections.

The revised law provides more clarity around what qualifies as a bad faith trademark filing, including obtaining a registration via improper means. Deception or other improper means could be a legal basis for invalidation proceedings. 

The revised law has also expressly added that use through the internet and other information networks, including social media and e-commerce platforms, is considered trademark use. 

Many U.S. brand owners are either manufacturing or sourcing in China and/or are advertising or selling to China and others are considering it. It is critical for IP counsel to understand the changes in the trademark law.

Listen as our authoritative panel examines the key changes in China's overhauled trademark law and discusses how these changes will impact the legal and business approaches of companies operating in China and what it means for companies considering operating in China. 

Presented By

Amy Hsiao
Managing Partner
Eligon IP

Ms. Hsiao advises companies on trademark, copyright, and cross-border commercial matters throughout Asia — including China, Taiwan, Hong Kong, Japan, Korea, and Southeast Asia — as well as in key enforcement regions from South America to the UAE and beyond. Her practice spans portfolio strategy, market entry planning, online brand protection, high-stakes disputes, and coordinated multinational enforcement, anticounterfeiting program and fraud/criminal actions. Ms. Hsiao has pursued matters through every level of China’s system, securing more than 1000 opposition, invalidation, and nonuse wins, and works closely with U.S. and European authorities on counterfeit seizures, arbitration, and product recalls. A dedicated advocate against counterfeits, she has participated in numerous raids across Mainland China, Asia, Europe, Middle East and beyond. In 2022, she was appointed by the U.S. Secretary of Commerce to the USPTO Trademark Public Advisory Committee (TPAC), and in 2025 she was selected to serve as Chair, advising on policy and strategic direction for the U.S. trademark system. Additionally, Ms. Hsiao was chosen by the former Deputy Secretary-General of the China Trademark Association as the only Western attorney to contribute to China’s first trademark textbook for international audiences.

expand_circle_down Expand to View Full Bio expand_circle_up Collapse Bio
Christopher Shen
Senior Partner
NTD Intellectual Property Attorneys, Ltd

Mr. Shen concentrates his practice in IP strategy counseling, foreign-related IP litigation and administrative enforcement. He has 30 years of experience in representing many famous domestic and foreign companies in lawsuits and arbitrations with respect to patent, trademark, copyright and unfair competition disputes. Mr. Shen also has been invited to attend International IP Symposiums many times to deliver speeches in respect of China IP Protection and has been establishing extensive connections with foreign IP attorneys. Mr. Shen has been qualified to practice law in both China and New York State since 2000 and 2005 respectively.

expand_circle_down Expand to View Full Bio expand_circle_up Collapse Bio
Credit Information

  • This 90-minute webinar is eligible in most states for 1.5 CLE credits.


  • Live Online


    On Demand

Date + Time

  • event

    Wednesday, September 2, 2026

  • schedule

    1:00 PM ET/10:00 AM PT

I. Key changes in the Chinese Trademark Law

II. Important system differences between trademark laws in China and the U.S. that lead to practical impacts on business operations

III. Considerations for a brand owner considering manufacturing or advertising in China

IV. Considerations when advising about protecting trademark rights in China 

V. Best practices for the protection of one's brand in China 

The panel will review these and other important issues:

  • Considerations for brand owners operating in China or considering operations in China
  • Considerations when advising about protecting trademark rights in China
  • Key changes coming into force and their impact on trademark practice in China