The New Trademark Law and the LV/Molly Tea Case: How Firestorms Influence Trademark Legislation and Enforcement in China

Ms. Hsiao is the Managing Partner of Asia Trademark Practice of her firm (Eligon IP) and also the co-chair of Anticounterfeiting Committee at American Bar Association. Her practice focuses on international trademark and cross-border transactions between the US and Asia. Ms. Hsiao has pursued cases through all levels of China’s system and has achieved over 500 successes. She has also managed litigations throughout Asia, including high court and criminal infringement cases in China, Korea, Indonesia and the Philippines. Ms. Hsiao offers a unique blend of Western and Chinese cultures and has worked with policy makers from the U.S., Europe and China on trademark arbitrations and criminal infringement cases. For example, Ms. Hsiao was selected by China’s former Deputy Secretary General of the Trademark Association as the only Western attorney to work on a book involving in-depth analysis of top 26 landmark trademark cases. In 2022, she was selected to join TPAC which advises the Under Secretary of Commerce for Intellectual Property on matters relating to the policies and goals of the USPTO.

Ms. McDaniel is a seasoned intellectual property paralegal specializing in international trademark matters. With a wealth of experience, she adeptly oversees some of Eligon IP’s largest client portfolios, guiding the prosecution, maintenance, and enforcement of trademarks worldwide. Her clientele spans global fashion brands, Fortune 500 companies, and innovative startups. As a strategic thinker, Ms. McDaniel cultivates strong relationships with foreign counsel and legal experts, ensuring her clients benefit from a comprehensive and well-coordinated approach. Her role extends beyond legal expertise, as she also serves as Eligon IP’s Operation Manager. 

Mr. Shen concentrates his practice in IP strategy counseling, foreign-related IP litigation and administrative enforcement. He has more than 25 years of experience in representing many famous domestic and foreign companies in lawsuits and arbitrations with respect to patent, trademark, copyright and unfair competition disputes. Mr. Shen also has been invited to attend International IP Symposiums many times to deliver speeches in respect of China IP Protection and has been establishing extensive connections with foreign IP attorneys.  He has been qualified to practice law in both China and New York State since 2000 and 2005 respectively.