Website and App Tracking Risks: Data Collection, Sharing, Consent, and Litigation Exposure

Ms. Fradette defends companies whose products, services, pricing, marketing, and data practices put them in front of consumers and, eventually, in front of the plaintiffs’ bar. She represents direct-to-consumer brands and e-commerce platforms; consumer finance, lending, and payments companies; pharmaceutical, medical device, and genetic testing companies; food, beverage, cosmetics, and over-the-counter drug manufacturers; and investors, private equity sponsors, and private lenders behind them. Ms. Fradette focuses her practice on the ways modern companies attempt to compete and navigate in the market, and the ever-evolving challenges: interactive and digital marketing, dynamic pricing, sales and promotional practices, advertising and labeling claims, consumer data handling and privacy, and consumer credit reporting. Those challenges arrive in many forms: class actions, mass arbitrations, mass torts, multidistrict litigation, competitor suits, and False Claims Act relator cases. She has experience defending across the litigation spectrum.   

Mr. Ross is a co-leader of Sidley’s Consumer Class Actions practice, and experienced trial lawyer who represents clients in business disputes, commercial and securities litigation, nationwide class actions, and government investigations. He is ranked by Chambers USA for his Florida practice in Securities Litigation (Band 1; 2022–2026) and in General Commercial Litigation (2022–2026). Mr. Ross regularly handles high-stakes litigation matters across the country, and his matters have been featured in Bloomberg, The American Lawyer, and Law360, among many others. He is often asked to defend his clients in class actions involving novel privacy and statutory theories, and in recent years has written and spoken extensively on emerging theories of liability under national and state privacy and consumer protection laws. As a trial attorney, Mr. Ross has defended his clients through appeal in cases involving challenging financial, corporate governance, and damages issues. He has prevailed on dispositive motions, defeated class certification, and successfully won appeals on novel issues of materiality, reliance, and causation under Florida law. Mr. Ross is asked frequently to write and speak on emerging issues in securities and class action litigation, and his analysis has been featured in the Florida Bar Journal, the Journal of Health and Life Sciences Law, Law360, and the Daily Business Review. He also serves on the editorial board of the Enhanced Scrutiny blog, where the Sidley team provides timely updates and analysis on M&A and corporate governance matters from the Delaware courts.